The story of Adyar Ananda Bhavan (AAB) Sweets and Snacks is one of hard work and perseverance.

A small store that was started by KS Thirupathi Raja in 1988, taking on the prefix ‘Adyar’ to its name because of the locality, has now grown into India’s largest food chain to offer a variety of sweets, snacks, pure-vegetarian restaurants and party halls, milk, ice creams, vegetables and fruits, bakery, confectionary, and millet food. The company opened several new outlets in the span of 10 years. In 2001, the management was handed over to KT Venkatesa Raja and KT Srinivasa Raja, sons of Thirupathi Raja. In 2004, the brothers, chipping in sheer hard work and expertise, expanded the business to start A2B — a line of restaurants. Since its inception, the company, has over 120 outlets in India, with branches in Chennai, Bengaluru, New Delhi, Mysuru, Coimbatore, Puduchery, Ooty, Salem, Erode, Karur, Namakkal, Trichy, Madurai, Vadipatti, Thanjavur, Nellore, and on all the major highways across Tamil Nadu and Karnataka.

BUILT ON TRUST AND QUALITY

Over the years, the company has evolved into a large chain of stores and restaurants by strictly adhering to quality standards and good customer relationship practices. “We are prepared to go that extra mile to fulfil our pledge. We do not compromise on the quality of food, and this accounts for the fact that we have the large customer base in South India,” says Srinivasa Raja

GROWTH AND RECOGNITION

The chain has grown leaps and bounds as a company and plans to further spread its wings to other Indian states and even worldwide. The chain has won some impressive awards:

  • The Times Food Award for Best Tiffin for the last 4 consecutive years
  • Best Restaurateur Of Year award from The Times of India in 2017
  • The States of Connecticut and New Jersey, and the city of New York have all commended the company.

Other awards by renowned organisations:

  • Best tourist-friendly sweet stall
  • Pride of Tamil Nadu
  • Exemplary Entrepreneur Focusing on Quality

SWEETS AND SAVOURIES

They cater to bulk orders for festivals and special occasions, such as weddings, family gatherings and corporate events. AAB serves traditional south Indian sweets and authentic north Indian and Bengali sweets. Another surprise addition to their sweet family is the baklava, a ghee and nut layered Arabian delicacy. It has over 200 varieties of sweets and savouries. A2B retail snack is a new addition that offers easy-to-carry and pocketfriendly savoury packs. They have six different savouries that come in packs of 5 and10.

A RANGE OF RESTAURANTS

It is no doubt the result of dedication and hard work by Venkatesa Raja and Srinivasa Raja that the company has diversified with their quality intact. A2B Restaurants serves you authentic south Indian, north Indian, Chinese and chaat varieties. Meals and snacks are also quite popular. It has also ventured to home-style mom’s recipes, such as pickles, cooking masala pastes, podis, ready-to-eat mixes, ready-to-make mixes, coffee powder and more.

FLAVORFUL ICE CREAMS

The Adyar Ice Creams is made from fresh milk processed in their own dairy processing unit. They are made with the best quality ingredients and thus, are quite popular for their taste and variety.

APPETISING COOKIES, PASTRY AND BREADS

They have an in-house confectionary unit that creates delicious baked goodies. Freshly baked breads and cakes are made in the centralised unit every day and supplied to each individual outlet. The confectionary offers the freshest baked goods for those who are looking to taste anything other than Indianfood

MILLET MANIA

In line with the times, the chain has introduced a range of millet snacks and food. This range is prepared using substitute ingredients, without altering the inherent taste of the recipe. Processed sugar is substituted with jaggery, palm sugar or honey, and rice products are substituted with millets that are good energy supplements. A few select outlets in Chennai also serve millet meals during lunch, and snacks in the evenings.

FARM FRESH GREENS

The chain has started A2B Greens that offers best in quality exotic fruits and vegetables. For now, only 4-5 outlets offer this service, and will expand soon. The aim is to offer an enjoyable family experience where you can eat and shop for not only food, but also fresh vegetables and fruits.

THE FUTURE

The group has established itself as a food service provider with unsurpassed quality and taste. It has now initiated free home delivery of their sweets and restaurant food in select branches. It has recently opened its outlets in USA (Texas and New Jersey), and two more outlets in Kuwait. There are also plans for outlets in Kuala Lumpur and Singapore. The brothers are always excited to explore new avenues and introduce new divisions. With the new-gen entrant Vishnu Shankar, Venkatesa Raja’s son, as the director, the company is bound to see some innovative changes and success, as the result of hard work. What started as one person’s vision, the family has brilliantly passed on the same from generation to generation, upholding the core principles. As the company believes, quality and truth are their strength and with ideals like that, they are only going to get stronger.

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